We hate to break it to you,#

but unless you’ve developed a time machine, there’s no way you can completely halt the ageing process. Although much of the beauty industry would love to convince you otherwise, the way we see it? Ageing is something to be celebrated! It means things are moving in the right direction. It’s an achievement, not something to be afraid of.

But that doesn’t necessarily mean age shouldn’t play a part when developing a skincare routine.

We prefer to take the approach of positive ageing: to us that means embracing the things we can't change, but supercharging our routine to ensure skin remains as strong and healthy as it can be at any age. So what can be done?

Well, it’s well known that our skin’s basic functions start to slow down by the time we’re 25. It’s what we call intrinsic ageing, because it all hinges on our genetic heritage and are things we can’t control. As you evolve from your 20s to your 50s, skin will naturally lose integrity, elasticity and density which will all result in wrinkles, dropped contours, fine lines, pigmentation and age spots.

Although we can’t stop this part of the ageing process, we can use ingredients that boost the slowing functions of the skin. We recommend ceramides, fatty acids and hyaluronic acid to plump and strengthen the skin barrier, as well as AHAs and retinol to speed up cell turnover.

Extrinsic factors on the other hand, are things we can control and actually help to prevent, which is why this is where we suggest you focus your efforts. It’ll hardly come as a surprise to hear that much of the ‘ageing’ we see in our skin can be accelerated by environmental causes like the free radicals and oxidative damage we experience thanks to things like UV damage and pollution.

To shield against this damage? It’s vital that your routine focusses on protective ingredients like SPF (all day, every day) and antioxidants like vitamin C, which help to defend skin against free radical damage.