Zero-waste it so 2019 people, we need to do more! In 2020, we will go beyond reducing environmental harm. In fact, brands in this upcoming year will have to not just tell us what they are doing, but SHOW how they are making a positive impact on this planet (for real, no more greenwashing). Beauty brands must prove there is a reason for their existence, and that is more just delivering products. We are so happy to see that consumers are demanding this accountability and driving this change. It is so important to not just buy, but support a cause and invest in brands that share the same values as you do. Cosmetics Business. Having said that, the top-performing brands are still big-names in the industry such as Huda Beauty, Anastasia Beverly Hills, MAC Cosmetics, Yves Rocher which does not yet reflect the sustainable beauty trend or the movement towards more transparency. We are getting there, but large corporations are still taking too much space and spreading the wrong message. 68% of Gen Zers expect brands to contribute to society. Cosmetics Business.

IMPACTFUL BEAUTY - PROS

• Impact of course- The pros of the movement are that we can see change happening. In fact, it is giving the power to the consumer, who now can invest in something way more than just a product. Consumers are given the choice to choose brands that tackle environmental and social issues.

• Blue Beauty- Blue beauty brands and products aim to protect the oceans and water supply by reducing water consumption.

IMPACTFUL BEAUTY - CONS

• Where to compromise? - It’s tricky because everyone wants to get the best product out there, but also use brands that align with their sustainable values. Make sure to invest in a product that is actually beneficial for your skin, and then look at the brand’s social responsibility. Remember that long-term, spending money on products that will not respond to your skin needs will create more waste for both your wallet & the environment. If you buy products that aren’t right, you will end up wasting them and throwing them away, you also then have to buy something different that does actually work!

• Woke-washing: Make sure that brands that are following the impactful beauty movement are not woke-washing you. According to The Guardian, ‘...there are many companies out there cynically cashing in on people’s idealism and suing progressive-oriented marketing campaigns to deflect questions about their own ethical records.’ The guardian

BRANDS THAT ARE EMBRACING THE MOVEMENT

• BYBI Beauty - Not only do they have one of our all time favourite products (their Bakuchiol Booster is just WOW), but they only use bio-plastic tubes that are carbon neutral! There are many sustainable aspects to their brand, check it all out here.

• Content Beauty - This is our favourite natural beauty store. What we love about it is that depending on the angle you want to approach sustainability you can filter per category. such as ‘plastic-free’ or ‘zero-waste’.

• Us: With our La Crème Fleurie Consultation, we focus on how sustainable you want your bathroom ‘shelfie’ to be. From all-natural to plastic-free or brands that have a positive social impact. We take into account all of your preferences to help you find out the best brands to invest in- for both your skin and the planet!

To find out if these products will suit your unique skin and to build a bespoke routine of your own, click HERE to book your Holistic Skin Session now.