Apr 11th, 2022

Mimi Proudlock

Meet Mimi

Name: Mimi Proudlock

Mimi's Journey

When did your skin start being something that you wanted to focus on?
When I graduated and moved to London and felt like I should start looking after my skin. I was working in the health and wellness industry which highlighted how decisions made in your 20s could impact your long term health so felt like I should take it into my hands. It was more of a proactive step than reactive.

What was your biggest skin frustration?
Being lost in the market. I had no idea what products to use, what skin type I had and what I should be looking at for my skin. My skin wasn’t having any massive problems per se, I knew I should be looking after it more but just didn’t really know how. I didn’t want to wait for it to be too late

What was your biggest frustration or challenge with the current beauty market?
Too much out there. It’s tricky to decipher between marketing and truth. Something like skin feels very personal and not something you want to take a risk on, but at the same time, there is so much out there it’s tricky to know where to start with research and I didn’t have enough time to dedicate to research myself

Journey With Lion/ne

What made you want to book a consultation with them?
It sounded like exactly what I needed. When you are time strapped and don’t necessarily have the time to do the research yourself, they felt like a trusted middle woman to give much needed guidance. Lion/ne felt very approachable and reliable/trusted. It was a no brainer that it would really help me and felt like a safe space to be honest.

How did you feel during your consultation?
Heard, looked after and like I was chatting to a friend. I also felt excited as I felt like finally the ball was rolling on something I’d wanted to dedicate some effort to for a while. It felt like I was talking to someone who knew everything, but was open to sharing, guiding and helping.

What did Lion/ne do differently?
Give a non-biased opinion on what would work best for me. Not just my skin type or certain bracket I fell into.

Skin Journey

Were your expectations met?
More than met!

How do you now feel about your skin and what has improved?
I feel like I have a structure, I feel like it’s so much healthier and finally feel like I’m being proactive, rather than reactive.

Has this changed the way you feel in your day to day life?
Yes, my skin wasn’t too problematic in the first place but it definitely feels more healthy since my lion/ne journey. The main difference is so much broader than aesthetic levels though. I have a moment for me every morning and evening which has done wonders for my daily routine and mood. It starts and ends the day right. It has made it easier to take a small step to look after myself.

Did you feel that Lion/ne was present throughout your whole journey?
Yes!

Have you ever had a similar relationship with another skincare or beauty brand?
Never

Finally, would you recommend Lion/ne’s services to someone that has similar skin issues?
Yes! I have recommended my whole family along with many friends. I couldn’t recommend it higher.

Find Your Skin Mentor

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Claudia Tua Clark

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Laura Holdstock

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Jo Carr

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